United States

Popular perfumes in the US

We opened official company claims that apply worldwide, and we opened Sephora's own bestsellers page, which did not give us a stable, citable numbered list we could reprint. Everything else from regional leads is labelled popular, with no ranks.

LVMH's 2025 results, published 27 January 2026, state that Sauvage remained the world's best-selling men's fragrance. That is a worldwide house claim, not a US-only table. LVMH source.

L'Oréal Luxe's 2025 annual report names Yves Saint Laurent Libre as the number one feminine fragrance worldwide. L'Oréal Luxe source.

designer · Eau de Toilette

Sauvage Eau de Toilette

Dior

Citrus Woody

Fresh, open, citrus-woody

Often presented as men's
All year

designer · Eau de Parfum

Libre Eau de Parfum

Yves Saint Laurent

Floral Lavender

Floral lavender, orange blossom

Often presented as women's
All year

Also popular in the US, without a number we can cite

Popular in the US

These appear in unverified leads for this region. We have not opened a numbered, citable ranking for them this session, so they are listed without ranks.

designer · Eau de Toilette