Europe

Popular perfumes in Europe

Numbered lists below are the Scento Fragrance Index for paid decant orders shipped across Europe from October 2025 to September 2026, limited to profiles we have verified. It is one publisher's order index, not a survey of every shop.

Popular men's and masculine-style picks in Europe

Numbered ranks are from the Scento Fragrance Index (masculine top 10), paid European decant orders, October 2025 to September 2026. Source. This is that publisher's own paid-order index, not a claim about all shops or all countries.

niche · Perfume

Imagination

Louis Vuitton

Ambery

Amber, black tea and bergamot

Often presented as men's

#1 in this index

niche · Eau de Parfum

Aventus

Creed

Dry Woods, Fresh, Citrus & Fruity

Bright, woody, confident

Often presented as men's
All year

#2 in this index

niche · Eau de Parfum

Naxos

Xerjoff

Aromatic, Spicy

Warm, aromatic, spicy

No gender given on the official product page

#3 in this index

niche · Eau de Parfum

Layton Eau de Parfum

Parfums de Marly

Aromatic Woody

Fresh, lavender, elegant

Often presented as men's

#4 in this index

niche · Eau de Parfum

Reflection Man

Amouage

Fougère Amber

Refined, distinctive

Often presented as men's

#5 in this index

niche · Eau de Parfum

Althaïr Eau de Parfum

Parfums de Marly

Vanilla and praline

Vanilla, praline and orange blossom

#6 in this index

niche · Eau de Parfum

Absolu Aventus

Creed

Dry Woods, Fresh, Citrus & Fruity

Citrus, pineapple and woods

Often presented as men's

#7 in this index

niche · Eau de Parfum

Torino21 Eau de Parfum

Xerjoff

Fresh, Aromatic

Citrus and aromatic herbs

#8 in this index

niche · Extrait de Parfum

Hacivat

Nishane

Chypre / Woody

Pineapple, bergamot and woods

#9 in this index

designer · Eau de Toilette

Terre d'Hermès Eau de Toilette

Hermès

Mineral Woody

Mineral, woody, spicy-dry

Often presented as men's
All year

#10 in this index

Popular women's and feminine-style picks in Europe

Numbered ranks are from the Scento Fragrance Index (feminine list), paid European decant orders, October 2025 to September 2026. Source. This is that publisher's own paid-order index, not a claim about all shops or all countries.

niche · Eau de Parfum

Guidance

Amouage

Floral and woody

Pear, rose, saffron and vanilla

#1 in this index

niche · Exceptional Extrait

Guidance 46

Amouage

Floral and woody

Rose, saffron, almond and woods

#2 in this index

niche · Eau de Parfum

Valaya Eau de Parfum

Parfums de Marly

White floral and musk

Peach, white flowers and musk

#3 in this index

niche · Perfume

Musk Therapy

Initio Parfums Privés

Musky

Citrus, magnolia and musk

Presented as unisex

#4 in this index

niche · Eau de Parfum

Delina Eau de Parfum

Parfums de Marly

Floral Fruity Rose

Rose, fruity, generous

Often presented as women's
All year

#5 in this index

designer · Eau de Parfum

Lost Cherry Eau de Parfum

TOM FORD

Fruity Floral

Luscious, cherry, floral-woody

No gender given on the official product page
Cool weather

#10 in this index

The same index's Germany masculine top five, among profiles we have, starts Imagination, Aventus, Reflection Man, Layton and Naxos. France masculine top five starts Imagination, Aventus, Naxos, Althaïr and Layton. Italy masculine top five starts Imagination, Aventus, Naxos, Layton and Absolu Aventus. Germany, Italy and France feminine top five in that index are Guidance, Guidance 46, then Valaya, Musk Therapy and Delina (order varies slightly by country). Scento Fragrance Index, opened 11 November 2026.

Separately, L'Oréal's 2025 Universal Registration Document, in its Europe results, states that L'Oréal holds the top three positions in female fragrances with Libre, La Vie est Belle and Paradoxe. Source. Paradoxe now has a verified official-notes profile, shown here without a number because the L'Oréal wording names the top three together rather than a 1-2-3 table.

designer · Eau de Parfum

Libre Eau de Parfum

Yves Saint Laurent

Floral Lavender

Floral lavender, orange blossom

Often presented as women's
All year

designer · Eau de Parfum

La Vie Est Belle Eau de Parfum

Lancôme

Floral Fruity Gourmand

Iris, patchouli and vanilla

Often presented as women's

designer · Eau de Parfum

Paradoxe Eau de Parfum

Prada

Floral ambery

Neroli, amber and white musk

Often presented as women's